Introduction: BNPL Growth in the UAE:
BNPL (Buy Now, Pay Later) is growing, and Tabby, Tamara, and other new players are changing how people shop online in the UAE.
People in the UAE are buying more and more things online, and one of the biggest changes in 2025 will be how they pay. A lot of people don’t want to utilize credit cards or pay the entire amount up front anymore. They would rather have Buy Now, Pay Later (BNPL) choices.
Buy now, pay later (BNPL) lets customers buy things now and pay for them in tiny amounts over time, usually without any extra fees. People in Dubai and the rest of the UAE are shopping differently because of this trend.
Top BNPL Providers in the UAE: Tabby, Tamara, and More
Tabby:
One of the most popular BNPL apps in the UAE. Offers users interest-free payments and perks. Worked with huge stores including IKEA, H&M, and Amazon. ae.
Tamara:
Big presence in Saudi Arabia and the UAE.
Known for having a simple checkout process and flexible payment plans.
Quickly growing into the travel, electronics, and fashion industries.
New Players:
In 2025, new businesses and fintech startups will enter the market.
More competition implies better deals for buyers, such longer payment plans or cash back benefits.
How BNPL is Changing Online Shopping in Dubai:
More Sales for Businesses:
When BNPL is offered, stores get more consumers to buy.
More Impulse Buying:
People are more likely to try new brands or products when payments are easy.
Expanding to Other Areas:
BNPL is now used for more than just fashion and technology; it’s now utilized for travel, beauty, and even everyday items.
Why BNPL is Popular Among UAE Shoppers:
Convenience:
Customers can break up their payments into three or four sections, which makes it easier to buy huge things.
Flexibility:
You don’t need a credit card. You can link payments to your debit card or bank account.
Affordable:
Customers may keep track of their monthly expenses without any stress.
Trust:
BNPL companies in the UAE are regulated and work with numerous well-known brands, which gives shoppers peace of mind.
The Future of BNPL in the UAE (2025 and Beyond):
More partnerships:
BNPL will be available to more than just big brands; small businesses will also be able to use it.
Working with banks:
Some traditional banks may start their own BNPL services.
In conclusion:
Not only is BNPL a trend, but it’s also becoming a common way to shop in the UAE. With Tabby, Tamara, and other fintech companies taking the lead, shoppers have more options and freedom than ever before. To stay competitive in 2025, businesses almost have to provide BNPL.